Archive
Every new technology adopted widely by society brings about a number of new opportunities. The movable type printing press created affordable print information, the telephone and radio created the concept of instantaneous communication over great distances. Today, the Internet has unified both of these concepts into the information explosion that is the digital age. Consider [...]
Proper Search Engine Optimization, otherwise known as SEO, has quickly become a popular topic of conversation among website owners and entrepreneurs. The difference between having a successful website, and hosting a flop, is often the difference between whether or not you’ve incorporated proper keywords and phrases into your webpages. Learning proper SEO techniques can seem [...]
While you think of SEOyou possibly first think of placing keywords on your pages. You may also think about having keywords in your domain, at least I hope you think of that prior to registering or buying your domain. Now let me fill you in on some of the SEO items you may not have [...]
The truth of the Google duplicate content penalty is quite simply that there is none! If that confuses you, then you have been reading too many misinformed forums or blogs where people get stuck on some popular term that they have no idea what it means, and then profess to be experts. The only experts [...]
3 Critical Alerts Regarding Your Website Legal Forms For Privacy and Data Security Website privacy and data security violations continue to be the most critical legal concern for webmasters of software-as-a-service (SaaS) websites and ecommerce websites. Just think about it – most marketing practices involve capturing data, including personal information about prospects, and using this [...]
Experts in marketing consulting emphasize a primary goal: getting your site indexed and ranked with the search engines. Not long ago, they would have said a blog might help you do that. They likely wouldn’t have recommended that a blog serve as your main site. Thanks to advances in content management software, however, that’s no [...]
LinkedIn is a professional, business networking tool that is too easily lumped into the social networking service. Even though many of the same modes of operation are employed, the focus is on professionals, professional dialog, professional opportunities, and companies. This list of LinkedIn best practices was compiled from my work with clients, colleagues and friends [...]
Landing Pages: What You Need to Explain to your Website Design Company The definition of a landing page is simply “the first page that visitors hit on your site,” so it is not strictly a certain page but any page that a user “lands” on. All websites have landing pages, whether they like it or not, even [...]
With dozens of free web analytics tools available in the market, Google Analytics stands out because it provides data like no other tool does. Just add a few lines of JavaScript code to your website’s footer and you have access to a vast amount of metrics you can slice and dice. This data is useful [...]
I don’t know about you, but I stopped worrying about using XML sitemaps on most of the websites I manage a long time ago. Frankly, I felt It was a complete waste of my time trying to keep them updated regularly. There was no noticeably difference in the way Google crawled each website, or indexed [...]
