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Here are 15 important website design tips that you might not be aware of or have overlooked. Consider taking advantage of them if you haven’t already done so… 1. Custom 404 Pages Create a custom 404 web page, so that any time your website visitor mistypes or misspells a URL on your site, they will [...]
Ranking Analysis - How to Look Beyond What Is or Isn’t Ranking Website owners and managers will always be fascinated with how well they rank on search engines. However, rankings can be deceiving because they only provide a small part of the data set anyone will need to gauge online success. Who wouldn’t like to be [...]
Article Submission Guidelines: 9 Silly Grammar Mistakes That Can Get Your Article Declined If you adhere to these article submission guidelines, you will improve the chances of your articles being published! That’s a pretty big reason to take the extra time to be sure that your article is free of grammar and spelling errors. The [...]
The cyber-world has opened new doors to businesses, allowing them to reach audiences across the globe and increase sales monumentally. Those who decide to take advantage of doing business online know the importance of having a successful online marketing plan. They also realize that’s not an easy task. Countless businesses have tried and failed because [...]
Don’t overlook your inbound linking strategy as you think about search engine optimization for your site. An inbound link is a hyperlink back to your site from another web site. The one constant and reliable strategy in search engine optimization is that sites with a variety of high quality backlinks rank higher in the search [...]
Whenever we go online and visit a website, the first page that we arrive at is the landing page. This has a huge bearing on what we do next. If the landing page is informative and engages you, there’s a fair chance you’ll continue to use and explore the site further. If it is slow [...]
Google lists results of all searches in order of relevance to the search words. How do you become relevant? It’s no use being number nine hundred in order of relevance if people searching Google only look at the first ten or twenty listed. It’s no use having the best looking website if no one sees [...]
The buzz is growing about Web 3.0, but as usual you have to filter out all the hype, self-serving PR, old-fashioned nonsense, newfangled marketing verbiage and other noise. You will then find a few facts that you can grab onto and try to figure out what’s going on. The first thing to remember is that, [...]
Google recently introduced us to Real Time Search and this has been met with a lot of questions. What Tweets will show up in real time? How will this affect businesses who are, and those who are not, engaging in social media? How will it affect PPC? Where will the searches show up? The biggest [...]
In his 1985 book, Ogilvy on Advertising, David Ogilvy famously said, “The consumer is not a moron; she is your wife.” Of course, he’d have a hard time getting away with that kind of comment today, but his point is still a valid one. The truth is: Too many businesses think of their target market [...]
