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Search engine optimization consists mainly of on page activity and off page optimization. Building backlinks is a part of off page optimization strategy. High quality backlinks have the potential to increase a websites ranking in the SERPs. Backlinks are considered valuable when they: a. are do follow b. contain the appropriate anchor text, c. are [...]
Blogging, tweeting, friending. Odd sounding verbs, these. Not sure you’ll find them in the “verb” category in the dictionary ~ at least not yet. Give them time. “Ain’t” made it in, and that verb didn’t have nearly the grassroots support of these three. Indeed, this triad of “new verbs” are both the result and the [...]
Research published by analyst firm Access Markets International Partners shows that almost 70 percent of small and medium businesses actively use social media sites such as Twitter, Facebook and LinkedIn to promote their companies. But simply posting what your CEO had for lunch isn’t going to do much to help move your business forward. Smart [...]
Think you’re doing a good job of tracking and measuring the success of every link to your website that gets announced to the world in some fashion? While most website marketers are tracking website referrals from search engines, as well as links from other websites and paid search advertising campaigns, a lot of visitors show [...]
Steve Jobs was recently quoted as saying “No one will be using Flash. The world is moving to HTML5” igniting interest in HTML5 and sparking numerous debates online in blogs and forums. Jobs’ prediction that flash is dead invokes memories of the famous Mark Twain quote “reports of my death are greatly exaggerated“. While the [...]
When it comes to social media, no one “gets it” as well as Twitter. According to Econsultancy, as of Jan 2010, Twitter has 75 million user accounts, with about 15 million of that total being active users. See “20+ Mind-Blowing Social Media Statistics Revisited“. That’s a lot of people sending a lot of Tweets. This [...]
Are you thinking about launching your business blog? You’re not alone. A recent study by GuideWireGroup revealed that approximately 89 percent of businesses polled use blogs as a way to communicate with their customers. In another survey, Burson-Marsteller found that 15% of Fortune 500 companies have blogs. A successful business blog can generate tens of [...]
You’ll have a better feel for today’s search engines if you know a little of the history behind them. Of course, there’s not much history to cover, since the Internet is still a youngster! Let’s take a look at how it all started. We’ll begin by clearing up a common misunderstanding. Did you ever wonder [...]
Your Host is Your Foundation Online business operators have a tendency to forget that the company hosting their store is the foundation of their business and a successful business needs a strong and reliable foundation. When looking for a web host, remember that finding the company with the cheapest price is not the goal. Paying [...]
One of my favorite pastimes is debunking SEO myths – and there are many! I could probably come up with 100 SEO-related ideas or actions that people think are helpful, but which in reality won’t provide them with more targeted traffíc to their websites. Here are some of the more prevalent myths I hear and [...]
