Archive
Ever wondered how internet marketing worked? How does anybody who is into internet marketing inform his potential customers that he exists? And how do customers who are looking for something specific, know where to look for it? Given the sheer profusion of pages on the internet, this can be a herculean task for both the [...]
Link building is a tricky deal. Links may either shoot up your website popularity or raise red flags with search engines standards and make your site slide down in search results. But why is it that link building cuts both ends when it comes to website optimization and what’s the point behind it all? Years [...]
The term Web 2.0 was coined in 1999 by Darcy DiNucci, a consultant on electronic information design in her article “Fragmented Future” and became closely associated with Tim O’Reilly who used it in a Media Web 2.0 conference in 2004 to describe the future, as he saw it, of the World Wide Web. The term, [...]
Webinars have become a low-cost way for people and companies to promote their products and services. I have certainly used them and attended many webinars on a variety of topics. However, I have noticed that many webinar organizers, hosts and panelists, create a variety of mistakes that reduce the effectiveness of their program. 1. Requiring [...]
Creating a successful squeeze page that converts well is a must if you want to be successful as an Internet marketer Basically, a squeeze page (also known as an opt-in page or a splash page) is used to capture visitor information, like their name and email address, so that you can build a relationship with [...]
So you’ve worked hard in creating your website, regularly adding content to it, and building links and increasing search engine placements. The next step, that many overlook, is to capture your visitors by using an Autoresponder. Here’s a scenario for you to consider. A visitor finds your site through one of the many ways that you [...]
One of the great things about the work I do is that I have a bird’s eye view of what’s working and what’s not when it comes to social media. Every so often I like to give sort of a “state of the union” on Facebook and Twitter best practices, because as I am sure [...]
Many years ago I had a professor whose favorite saying was, “It’s the simple things that elude people.” It’s not a new idea of course, but it is an important one, often associated with 14th century English logician William of Ockham. Occam’s razor as it is commonly referred to states that “entities must not be [...]
The focus is on social media monitoring in this final articlein the series on Selecting a Media Monitoring Service. In earlier articles, Determining Your Media Monitoring Needs, Print News Monitoring vs. Online News Monitoring, and Broadcast Monitoring for TV and Radio News, I describe the various approaches to news monitoring. Definition: Social Media Monitoring The [...]
Google has implemented a cutting edge method of crawling web sites for its search engine index. This unprecedented method of indexing web pages is known as Google Sitemaps, and it is quickly growing in popularity among webmasters and SEO agents and managers due to its ability to get an entire web site indexed quickly and [...]
