Archive
I know the concept of video email is quite new. Imagine receiving a birthday video email, information on a property you were seeking, or advanced notice of a new car model with a video of it in the email. Certainly providing links to videos on emails is becoming common, and many marketers do that. So [...]
These ten steps will help you to make more sales online. Use some or all of them, depending on the type of Web business you operate. 1. Increase your page rank in Google (SEO) Search Engine Optimization To do this, it is important to know how to write clear, concise articles and page content that [...]
Heard about HootSuite? It’s a hoot to use! Twittering has progressed from a social “message burst” to a full-fledged social media tool, and more applications are being developed around its unique appeal. There’s a new player in this scenario, and it’s a hoot to use! The newest in social media, HootSuite, is pegged as a [...]
Watch out for the branding gurus. Beware of the branding police who focus only on images of brand. Fire the branding consultants who feel qualified to tell you what your brand should be. Ignore the branding zealots who proclaim “brand or die.” Good, now that we have frightened off the undesirables let’s address some fundamental [...]
One of the great things about the work I do is that I have a bird’s eye view of what’s working and what’s not when it comes to social media. Every so often I like to give sort of a “state of the union” on Facebook and Twitter best practices, because as I am sure [...]
When I first started writing for The Virginia Gazette in 1998, the Web was a giant mystery. Almost 13 years later, it’s still a mystery for most! With the emergence of Twitter, Facebook, Yelp, Google, Linkedin, and a host of other sites, getting started with online marketing seems more daunting than ever. Yet, as consumers [...]
There are many ways to spam search engines and trick search engine spider to increase traffic to websites. Some of these popular methods are better known as ’search engine spamming.’ Let’s know more about these methods in order to gain clarity: Keyword Stuffing: It is commonly known as the repeated use of word or phrase [...]
A typical Ecommerce website contains a few hundred pages. An Ecommerce giant like Amazon contains thousands of products and millions of web pages. Optimizing a website like Amazon is not tough; it just requires a strong SEO strategy. Optimizing an Ecommerce site is slightly different from optimizing a static website. You need to plan and [...]
Social media marketing has earned its place as one of the fastest-growing, most competitive marketing fields in the history of advertising. People are gathering online in record numbers, finding and socializing in groups that cater to their interests; often, these interests neatly intersect with marketing and branding opportunities. The best social media tools combine simplicity [...]
If you attempted to take a test without studying, chances are, you’d fail. Yet, every single day on the Internet, thousands of newbies are performing the equivalent of the aforementioned test analogy, by putting up a website without having the slightest idea how to promote it. And guess what happens – they fail. No, they [...]
