Archive
Over the years, I’ve read thousands and thousands of marketing articles, both online and off. But to this point, I have never read any article that was what I considered to be 100% idiot-proof – meaning even a dunce, moron, or complete idiot couldn’t screw up the process. So I decided to write such an [...]
How much is too much to pay for SEO? (…or should you try to do it yourself first?) Yes, Search Engine Optimization (SEO) can be an excellent way of getting leads. Yes, good SEO can level the playing field between you and competitors. Yes, you should do some level of SEO. …but how much is [...]
Creating excellent content is a key element of optimizing your online presence, but once you have created fantastic information you need to disseminate it. You may be one fantastic source of information, but if nobody hears you, does it matter? Make sure that you aren’t leaving out the step that will get you heard. We [...]
What is Niche Marketing? Niche marketing is an evolution of internet marketing. Niche marketing is a business strategy that involves marketing real products to real people, based on their needs and interests. Small markets are called niches. These markets are driven by the passion and enthusiasm of real people with money to spend and an [...]
If you have a website and are trying to earn a living from it, then you need to know Search Engine Optimization. SEO is key to driving more visitors to your site. More visitors means more business, so you definitely need to read on. As with anything, you can take it to the limit and [...]
How to Build a Complete Web Business on a Shoe String Budget with Article Marketing One of the greatest benefits of being a web business owner is that you don’t need to have deep pockets to drive your businesses to success. I can show you how to build a complete web business from the ground [...]
How do you deliver a marketing message to a Web-audience that hates advertising? A few years back I proposed a solution based on short-form television-style programs: the “120 Second Solution,” two minute brand-story commercials formatted in a mini three act Web-video presentation. Today this concept is called Branded Entertainment: a two to seven minute commercial [...]
Business blogging is a different kettle of fish toblogging for money and that, in turn, is entirely different to blogging socially. The type of blog you manage will determine the voice, design, and style of your blog as well as the efforts you’re likely to put into promoting it. A business blog needs to be [...]
I get many questions about my job as a copywriter and SEO practitioner, and for the most part they follow a similar theme- ‘what do you do?’ and ‘could I do it?’ In an attempt to address these questions once and for all and possibly also give an insight into the life of an internet [...]
Blogging, tweeting, friending. Odd sounding verbs, these. Not sure you’ll find them in the “verb” category in the dictionary ~ at least not yet. Give them time. “Ain’t” made it in, and that verb didn’t have nearly the grassroots support of these three. Indeed, this triad of “new verbs” are both the result and the [...]
