Archive
It is not important whether your emails are good or not if your email list of subscribers never get to read them. Email delivery is a problem that has bugged list building online marketers for many years. Spam filters continue to get stronger, and keep creating more rules that must be followed. Fortunately though, there [...]
One of the most efficient ways to build a robust email list of interested prospects is to offer them something so mouthwatering and so appealing that they’ll do whatever it takes to get a hold of it. But, here’s the catch. What you’re offering your prospects isn’t going to cost them a dime. It’s what [...]
Experienced email marketers often operate under the misconception that the CAN-SPAM Act doesn’t apply to most routine business communications. With CAN-SPAM Act fines of up to $16,000 per violation, this misconception could add up to a big number. That’s why email marketers should avoid 3 gotcha’s that are CAN-SPAM traps for the unwary. The CAN-SPAM [...]
For years, I’ve been giving away a PDF ebook as my client attraction device to entice prospects to sign up for my list. This strategy has served me well as a way to grow my list. However, what I’ve discovered during that time is that many people download my ebook and then never open it. [...]
If you have a business plan or vision that is in black and white, you only need to amalgamate this Internet marketing piece into that existing plan. However, if you are like many of common clients, you carry your business and marketing plans in your head without bothering to commit anything to paper. Here are [...]
When you are launching an email marketing campaign, your goal is to become a familiar piece of your subscriber’s world. As you become familiar, your readership will begin to feel like they know you, and in time, they will come to trust you as well. If you want readers to welcome your emails, build them [...]
SEO marketers make use of different promotions, some would even go to the extent of buying the traffic that they need! There’s no need for that, as long as you have a good keyword finder and bearing in mind these top 10 things to gain more traffic; you’d get more traffic without spending so much [...]
Hey, marketer! Trying to figure out your social media strategy before the boss asks again? I gotta few tips for you. Many social media challenges can benefit from hard won lessons we’ve learned through email marketing. 1. It’s not free. There are plenty of free social media tools out there. You can certainly set [...]
The typical form of newsletter is a one-way communication where you provide information to customers, such as product updates and announcements. Creating a successful newsletter can be extremely rewarding. Subscribers and customers respond with glowing feedback, online sales jump and your customer relationships and brand loyalty deepens. Here are some useful tips that might help [...]
Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification. Permission Confirming that the people who ask for your information have actually requested to [...]
