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How to Get Top Search Engine Optimization and Placement Results with Google Caffeine Since its debut in 1996, Google’s search engine has experienced countless updates and revisions. But none of those revisions have fundamentally changed the architecture of the Google search algorithm as much as Google’s latest update, codenamed Caffeine. While recent reports put Google’s market share [...]
The people at Google are truly inspired! They are evolving their search engine into something that can be an incredibly powerful tool for business. There are a zillion things that Google can do for different parts of your business and in this post, I will highlight the top 10 Google search tools that will help [...]
For the past few weeks I’ve been tasked with reviewing a few different sites that have seen a loss in traffic – their owners hoped to find out why. I love these kinds of reviews because it’s like solving a mystery or figuring out a puzzle. While it’s not always possible to determine the exact [...]
Local business listings began with a basic business directory more than a decade ago. Chances are, your business has a local listing wherever you have a physical address location. Check it out — go to Google, type in your company name. You’ll probably see a map locating your business and an address. Of course you [...]
A Breadcrumb is a type of a navigation structure which informs the visitor about the main and sub category of the web page being browsed. A Breadcrumb trail is usually placed below the main heading of the webpage and contains links to its respective categories and sub categories. Importance of Breadcrumb Navigation Trail in SEO: [...]
Recent changes to Google makes it seem like Google is no longer just one search engine but a combination of 6 or 7 different search engines all rolled into one. Your SEO efforts should now be geared to ranking high in these search engines as well as in traditional organic search. A little while back [...]
If you have a brick and mortar store, and rely on walk-in traffic for your survival, you may be wondering what the Internet can do for your business. Believe it or not, a lot – and you don’t even need a website. In the “old days”, the bulk of businesses relied on the Yellow Pages [...]
Keyword development is the foundation of any online business or organization that strives to establish and maintain a reasonably high internet presence. Quite literally the only way to be found online is through the web searches people conduct. Keyword popularity, use and relevancy are what eventually lead people to any site or content. The selection [...]
Think you’re doing a good job of tracking and measuring the success of every link to your website that gets announced to the world in some fashion? While most website marketers are tracking website referrals from search engines, as well as links from other websites and paid search advertising campaigns, a lot of visitors show [...]
Are you thinking about launching your business blog? You’re not alone. A recent study by GuideWireGroup revealed that approximately 89 percent of businesses polled use blogs as a way to communicate with their customers. In another survey, Burson-Marsteller found that 15% of Fortune 500 companies have blogs. A successful business blog can generate tens of [...]
