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Your website’s content will get noticed, get read, and get customers if you use your headline and first paragraph to let readers know what is in it for them. Here, I’ll introduce you to some techniques you can use to make that happen. This article is an edited version of a chapter of Wordtracker’s The [...]
There is no exact formula for internet marketing success, but there are some general guidelines that virtually all successful people follow. Here are the 7 habits of highly effective internet marketers: Habit 1: Doing something every day Let’s start off our list with the one thing that will positively make or break an internet marketer: [...]
Most business professionals are on LinkedIn at this point. LinkedIn tells us that: • LinkedIn has over 70 million members in over 200 countries. • A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. • Executives from all Fortune 500 companies are LinkedIn members. To me [...]
The only thing better than one search result in the top 3 positions in Google is two search results from a double ranking. This SEO tip works by pushing a competitor off the first page, broadening your websites keyword funnel and thereby doubling traffic and conversions. Two Results are Better than One I read somewhere [...]
There are plenty of different SEO tacticsimplemented by different webmasters and SEO companies, which all focuses on one single goal – to gain top ranking in the search engines and drive massive traffic to their website. There are many hypotheses and proven theories on how those search engines really work and how it views individual [...]
Writing is as much as an art form as it is a skill, but that doesn’t mean that you can’t write content that is powerful and helps to improve your company’s ranking with the major search engines. There are certain elements which can help your website content, blog posts, articles submitted to online directories and [...]
How do you deliver a marketing message to a Web-audience that hates advertising? A few years back I proposed a solution based on short-form television-style programs: the “120 Second Solution,” two minute brand-story commercials formatted in a mini three act Web-video presentation. Today this concept is called Branded Entertainment: a two to seven minute commercial [...]
Many site owners make the mistake of building a website without laying out a clear plan for their online business. This is a sure set-up for failure. There are 1000s of abandoned sites on the web due to lack of careful planning. Before designing your website you should ask yourself some questions to avoid making [...]
Since Twitter’s launch in 2007, it has seen huge growth and has become one of the dominant players when it comes to social media. If you’re trying to establish an online presence, and have no idea what Twitter is – or aren’t using it in some way to promote your brand – you haven’t been [...]
Local business listings began with a basic business directory more than a decade ago. Chances are, your business has a local listing wherever you have a physical address location. Check it out — go to Google, type in your company name. You’ll probably see a map locating your business and an address. Of course you [...]
