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Link building can be time consuming, frustrating and often confusing. However, link building is a huge part of SEO and necessary for your site to reach top ranks in the search engine results pages. Aren’t familiar with link building? No problem. Read on to learn why link building is important and how you can build [...]
There is no exact formula for internet marketing success, but there are some general guidelines that virtually all successful people follow. Here are the 7 habits of highly effective internet marketers: Habit 1: Doing something every day Let’s start off our list with the one thing that will positively make or break an internet marketer: [...]
Most business professionals are on LinkedIn at this point. LinkedIn tells us that: • LinkedIn has over 70 million members in over 200 countries. • A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. • Executives from all Fortune 500 companies are LinkedIn members. To me [...]
How do you deliver a marketing message to a Web-audience that hates advertising? A few years back I proposed a solution based on short-form television-style programs: the “120 Second Solution,” two minute brand-story commercials formatted in a mini three act Web-video presentation. Today this concept is called Branded Entertainment: a two to seven minute commercial [...]
Local business listings began with a basic business directory more than a decade ago. Chances are, your business has a local listing wherever you have a physical address location. Check it out — go to Google, type in your company name. You’ll probably see a map locating your business and an address. Of course you [...]
Search engine optimization consists mainly of on page activity and off page optimization. Building backlinks is a part of off page optimization strategy. High quality backlinks have the potential to increase a websites ranking in the SERPs. Backlinks are considered valuable when they: a. are do follow b. contain the appropriate anchor text, c. are [...]
Research published by analyst firm Access Markets International Partners shows that almost 70 percent of small and medium businesses actively use social media sites such as Twitter, Facebook and LinkedIn to promote their companies. But simply posting what your CEO had for lunch isn’t going to do much to help move your business forward. Smart [...]
Think you’re doing a good job of tracking and measuring the success of every link to your website that gets announced to the world in some fashion? While most website marketers are tracking website referrals from search engines, as well as links from other websites and paid search advertising campaigns, a lot of visitors show [...]
When it comes to social media, no one “gets it” as well as Twitter. According to Econsultancy, as of Jan 2010, Twitter has 75 million user accounts, with about 15 million of that total being active users. See “20+ Mind-Blowing Social Media Statistics Revisited“. That’s a lot of people sending a lot of Tweets. This [...]
Are you thinking about launching your business blog? You’re not alone. A recent study by GuideWireGroup revealed that approximately 89 percent of businesses polled use blogs as a way to communicate with their customers. In another survey, Burson-Marsteller found that 15% of Fortune 500 companies have blogs. A successful business blog can generate tens of [...]
