Archive
Every major search engine provides hints and tips about how to optimize your pages for improved rankings on their sites. But when you read these guidelines you quickly see that most of it is just their own wish list. Things like ‘Write for humans not search engine bots – or – do not hide keywords [...]
Proper Search Engine Optimization, otherwise known as SEO, has quickly become a popular topic of conversation among website owners and entrepreneurs. The difference between having a successful website, and hosting a flop, is often the difference between whether or not you’ve incorporated proper keywords and phrases into your webpages. Learning proper SEO techniques can seem [...]
While you think of SEOyou possibly first think of placing keywords on your pages. You may also think about having keywords in your domain, at least I hope you think of that prior to registering or buying your domain. Now let me fill you in on some of the SEO items you may not have [...]
LinkedIn is a professional, business networking tool that is too easily lumped into the social networking service. Even though many of the same modes of operation are employed, the focus is on professionals, professional dialog, professional opportunities, and companies. This list of LinkedIn best practices was compiled from my work with clients, colleagues and friends [...]
Ranking Analysis - How to Look Beyond What Is or Isn’t Ranking Website owners and managers will always be fascinated with how well they rank on search engines. However, rankings can be deceiving because they only provide a small part of the data set anyone will need to gauge online success. Who wouldn’t like to be [...]
The cyber-world has opened new doors to businesses, allowing them to reach audiences across the globe and increase sales monumentally. Those who decide to take advantage of doing business online know the importance of having a successful online marketing plan. They also realize that’s not an easy task. Countless businesses have tried and failed because [...]
Don’t overlook your inbound linking strategy as you think about search engine optimization for your site. An inbound link is a hyperlink back to your site from another web site. The one constant and reliable strategy in search engine optimization is that sites with a variety of high quality backlinks rank higher in the search [...]
Whenever we go online and visit a website, the first page that we arrive at is the landing page. This has a huge bearing on what we do next. If the landing page is informative and engages you, there’s a fair chance you’ll continue to use and explore the site further. If it is slow [...]
Google lists results of all searches in order of relevance to the search words. How do you become relevant? It’s no use being number nine hundred in order of relevance if people searching Google only look at the first ten or twenty listed. It’s no use having the best looking website if no one sees [...]
One piece of ‘new media jargon’ that has got the vast majority of business leaders confused is SEO (search engine optimization). Too many people have been charged too much for either inappropriate or ineffective SEO services, often because the supplier does not really understand it either. This two part article is for people who are [...]
