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Mobile Web usage is growing stronger every day. The popularity of this service is one of the main reasons behind the smartphone’s dominance of the mobile communications market. On-the-go Web access is also proving to be one of the most sought-after conveniences of Web users today. The mobile-friendly versions of popular social media sites and [...]
Understanding one important fact about copywriting – the fact that it’s what you say, not how you say it – can dramatically increase the results you’re getting. Because you need to realize that in order to get the sale, you have to relate to your target audience. Let me give you an example. #1 – [...]
We are inundated with advertising messages from the time we wake to the time we go to bed. Some of these messages are welcomed and some are a source of irritation. The difference between noise and communication boils down to relevance, and relevance is a function of how advertisers deliver three basic ingredients: substance, style, [...]
If you have been looking for a way to turn heads and communicate with your customers, you may have noticed the growing trend of digital technology in business places. The cool thing about this trend is that, while it is growing, it is still in its infancy, and like the first people out there to [...]
There’s a lot of fuss surrounding social media these days. If you still haven’t jumped on the bandwagon and aren’t sure why so many people are making such a big deal about it, here are 14 benefits of social media for your business and you from Success magazine. For Business: Establish a Brand and Raise [...]
Sometimes marketers are afraid to send information to their list, which is ridiculous because remember this: Your subscribers signed up, they want the information you’re offering and they EXPECT to hear from you. They either signed up for your list to learn more about your offerings, or they bought something from you. You have their [...]
Most new affiliate marketers are keen to get going and rush headlong in to the business with the aim of making a lot of money. That level of excitement associated with embarking on a new interest usually makes ones determination go into hyper drive and, unfortunately, this can be a bad thing as often as [...]
More money is wasted on advertising than any other business function. That is not to say businesses shouldn’t advertise but rather people should understand how advertising works. There are many ways to characterize ads, but for our purposes let’s make it simple and separate advertising into two distinct approaches: saturation and emotional. One of the [...]
Facebook is NOT welcoming of the marketing efforts of its users; and often, family and friends on Facebook are ANNOYED by marketing efforts. Both of those statements are undeniable. So trying to “market on Facebook” requires good sense, strict moderation, and an understanding of how Facebook might work for marketing purposes. Personally, I rarely post [...]
Organic web marketing is the best form of search engine optimization. That may seem like a bold statement to make; but it is the truth. Driving pre-qualified traffic to your website is much more profitable than driving thousands who aren’t interested. Initial Analysis These six questions will help you understand how your current marketing efforts [...]
