Archive
In this age of Facebook and Twitter, many people sometimes forget your most important marketing tool is still list building. Actually, in these days of instant messages, viral videos, fan pages and Twitter tweets; the importance of building a list has increased, rather than decreased. Having a list of contacts which you can communicate with [...]
Writing effective sales copy is a skill and is vital to any business. Luckily, you can learn this skill by reading about it and by using common sense. Most of what you will learn is common sense and will go a long way in increasing your sales. Of course, all elements of writing sales copy [...]
May you live in interesting times. Is that ancient expression a curse or a blessing? I think it depends on how you define “interesting” and more importantly how you adapt to it. If you define interesting to mean unpredictable, challenging and threatening then clearly we are living in interesting times. Business these days is more [...]
Online brand development starts with the decision of what is the most appropriate identity for you and/or your business. The next logical step is to establish how to brand the identity you have chosen in a way that is effective and in alignment with what it is you do. Quite often the best approach is [...]
Take this one question quiz: What should be the first step in developing a website? 1. Creating a design to use as a basis, 2. Deciding how the content needs to be integrated and managed, 3. Gathering content from corporate collateral, 4. Developing a strategic plan for your specific needs, or 5. Choose the most [...]
One of the biggest game killers for an online business is lack of focus. The internet is jam packed with distractions and time wasting activities. It is easy to waste hours doing useless things online without even realizing it. There are millions of websites and people trying to get your attention and that can be [...]
Many years ago I had a professor whose favorite saying was, “It’s the simple things that elude people.” It’s not a new idea of course, but it is an important one, often associated with 14th century English logician William of Ockham. Occam’s razor as it is commonly referred to states that “entities must not be [...]
When I first started writing for The Virginia Gazette in 1998, the Web was a giant mystery. Almost 13 years later, it’s still a mystery for most! With the emergence of Twitter, Facebook, Yelp, Google, Linkedin, and a host of other sites, getting started with online marketing seems more daunting than ever. Yet, as consumers [...]
If you attempted to take a test without studying, chances are, you’d fail. Yet, every single day on the Internet, thousands of newbies are performing the equivalent of the aforementioned test analogy, by putting up a website without having the slightest idea how to promote it. And guess what happens – they fail. No, they [...]
Any website owner wants their website to be ranking well for those keywords which will mean that targeted visitors arrive on their website and possibly turn into customers or clients. A website’s ranking on search engines (especially Google) is quite important when you take into account the following important statistics: – 90% of users don’t [...]
