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Tip one: Reveal any drawbacks to your product. Let us start with a negative. Eh? A negative?? Sure. If a part of your product/service could be conceived as having a minor flaw then bring this out. Why? No product or service is 100% perfect and by admitting this you will gain credibility and minimize any [...]
Punch Above your Weight Online – Localised search results have recently experienced a major overhaul within the Google SERPs (Search Engine Results Pages) which has resulted in a fantastic opportunity for small and medium-sized businesses. Local search results were previously relegated to a small map, which would appear within the first page of results, but [...]
Before you launch your next marketing campaign, whether online or offline, make sure to avoid some of the most common marketing mistakes. 1. Failure to Write a Powerful Headline. Whether you are writing a newspaper ad, email message or press release, you must create a powerful headline. Research suggests that your headline is the most [...]
One of the most common areas of confusion when trying to incorporate keywords into your article marketing campaign is how to correctly do SEO article writing. Do SEO article writing correctly, and you will make your article more appealing to readers, publishers and search engines. Do it incorrectly, and the article ceases to make sense [...]
This is a summary of the presentation given by Ian McAnerin, CEO of McAnerin International Inc. at SMX Melbourne earlier this month about how to design a bullet proof link building campaign. Link History Twelve years ago, pre-Gooogle, search engines just analyzed content in order to rank sites, says Ian. Linking wasn’t part of the [...]
Visualize your site achieving top search engine results. Now imagine the wonder you would feel if your well-ranked website’s copy jumped off the screen, lodging itself in the mind of each site visitor and unconsciously causing every one of them to take the action YOU want them to take. Think it’s rocket science? Think again. [...]
Last week I was speaking with a potential client in need of SEO consulting who told me that they had been working on their product part e-commerce website over the past few months by adding “SEO articles” to it on a regular basis. “SEO articles?” I thought. “Why would an e-commerce site that sells product [...]
A low bounce rate is often cited as a hallmark of a good website – 40% or lower is typically heralded as the goal – signaling that visitors are engaged with your site and finding useful content. A high bounce rate is often assumed to mean that your site is not doing its job. In [...]
Let’s face it: SEO is complicated. It involves hundreds of variables and is a continual process of adjustments and building authority over time. It requires experience, deliberate decision-making and a fine mixture of art, science, and research. In addition, proper SEO is not cheap and, perhaps the worse part, it’s hard to know if an [...]
You simply must get the SEO part right. Mainly because proper SEO (Search Engine Optimization) will boost your chances of obtaining those all important top rankings in the search engines. Besides, a well optimized site or page, will go a long way in weathering any abrupt changes on the web. Google Instant is a perfect [...]
