Archive
As consumers continue to flock to social media websites, marketers recognize the importance of attracting and retaining those users. One of the challenges facing companies today is how to enhance their LinkedIn company profiles. LinkedIn has grown from a startup company to over 33 million members in the United States and over 80 million registered [...]
Remember that kid from high school, you know the one who really didn’t know how to socialize with others. He may have been home-schooled or secluded for the first 16 years of his/her life and as a result was socially challenged? You know what I mean? They would make inappropriate comments, add irrelevant content to [...]
Twitter’s strengths as a messaging service come from the fact that the messages are short, and the service is easy to use. If someone can type within the character limit and handle a few basic concepts, Twitter is actually easier to use than many instant-messaging clients, and doesn’t even require an install on a computer. [...]
Social Media Outsourcing Guide – How to Choose the Right Social Media Consultant for Your Business With the strong emergence of social media in the internet marketing world, every Tom, Dick and Harry has come out saying they are social media experts. They are feeding on the desires of entrepreneurs who do not have time [...]
What is credibility? According to thedictionary it means; “The quality, capability, or power to elicit belief.” In short, it means my ability to convey to my followers that I am a truthful and honest guy. You can trust and believe what I say. How do I get you, my readers to believe this about me? [...]
You may be at a point where your site has lots of usable and compelling content. Unfortunately this isn’t always enough to gain new readers and revenue. It could be time to build a link strategy to boost your brand authority and site ranking. The way to begin is by making partnerships, starting conversations and [...]
If you can’t fathom jumping into the online world of social media for your business, start with your personal life. You’ve probably heard that any business committed to long-term growth has added social media to their marketing plan matrix. You’ve also probably heard your friends, colleagues, competitors, and, of course, your kids bragging about how [...]
One of the great things about the work I do is that I have a bird’s eye view of what’s working and what’s not when it comes to social media. Every so often I like to give sort of a “state of the union” on Facebook and Twitter best practices, because as I am sure [...]
The focus is on social media monitoring in this final articlein the series on Selecting a Media Monitoring Service. In earlier articles, Determining Your Media Monitoring Needs, Print News Monitoring vs. Online News Monitoring, and Broadcast Monitoring for TV and Radio News, I describe the various approaches to news monitoring. Definition: Social Media Monitoring The [...]
Social media marketing has earned its place as one of the fastest-growing, most competitive marketing fields in the history of advertising. People are gathering online in record numbers, finding and socializing in groups that cater to their interests; often, these interests neatly intersect with marketing and branding opportunities. The best social media tools combine simplicity [...]
