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Are you thinking about launching your business blog? You’re not alone. A recent study by GuideWireGroup revealed that approximately 89 percent of businesses polled use blogs as a way to communicate with their customers. In another survey, Burson-Marsteller found that 15% of Fortune 500 companies have blogs. A successful business blog can generate tens of [...]
Experts in marketing consulting emphasize a primary goal: getting your site indexed and ranked with the search engines. Not long ago, they would have said a blog might help you do that. They likely wouldn’t have recommended that a blog serve as your main site. Thanks to advances in content management software, however, that’s no [...]
