- Put your website address, for example www.scriptgiant.com, on everything you print. This includes: Business Cards Letterhead, Invoices , Newspaper Ads , Yellow pages advertisements , Receipts.
- Get more than one domain name for your business.
- Get an email address that looks like: yourname@yourdomain.com
- A properly operating website is very important. You should have your website double checked for working links, working interactive forms, properly displaying pictures, and other quality assurance.
- If you have uniforms in your business, put your URL on the uniforms.
- Put your URL on all other promotional items. Make a t-shirt, or polo shirt, to give out to your best customers, and friends, and be sure it has your web address on it!
- Put your URL on the side of any company vehicles that you have. Your employees might even like the idea of a bumper sticker to put on their cars too.
- Put your URL on every page of your catalog or price list. You want to make it as easy to find as your toll free number.
- Good content is king. Regularly add new content to your website.
- Make sure your site is properly submitted to search engines.
- Explore search engine marketing to get even better search engine traffic.
- Put printable coupons on your website that people can bring in to your store.
- Send out a once every two weeks newsletter to people who have registered on your site.
- Offer free articles to other sites in exchange for them placing a link in the article back to your website.
- Explore targetted email promotion.
- Create your own link exchange with sites that are complimentary and non-competitive to your own.
- Do you have friends who have personal websites? If they like your website, ask them to write a mini-review of your website and post it on their site.
- Start an affiliate program. www.cj.com, Commission Junction, is a great way to get started.
- Actively participate in news groups and discussion groups.
- Include a catalog with all orders that you ship. Let your customers know that theycan find special offers and coupons on your website, then put some there for them to find.
- Regularly update the coupons, discounts, and special offers on your website.
- Add an online survey to your website to see what kinds of information and additional content your visitors would like.
- Add a questions and answers area, and put in the most common questions that your clients, patients, or visitors ask you.
- Place classified advertisements, and include your URL in them.
- Add a search the internet box to your site. FrontPage makes it easy.
- If you sell items in a store on your website, explore selling those same items on eBay. You could discover a new gold mine from buyers there who are looking to buy!
- Scriptgiant.com can help you get started today with these tips, no matter what your budget. Promotion of your website is just as important as the design and hosting of your website. You should make promotion a part of your monthly online budget.
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Good article. thank you