Archive
Understanding one important fact about copywriting – the fact that it’s what you say, not how you say it – can dramatically increase the results you’re getting. Because you need to realize that in order to get the sale, you have to relate to your target audience. Let me give you an example. #1 – [...]
1. Manage Accounts Receivable Be courteous, but firm with customers. Most small businesses do not have the cash flow that allows the luxury of providing lines of credit to their customers. Track accounts receivables closely, and follow-up on past due accounts. 2. Have A Plan Set goals, and have a plan with a time-line to [...]
There are many different tactics available which can help you to gain the kind of attention you need in order to have the kind of traffic you need for your website. You are likely to go through the paces of looking up various different kinds of methods and maybe even getting expert advice from those [...]
Organic web marketing is the best form of search engine optimization. That may seem like a bold statement to make; but it is the truth. Driving pre-qualified traffic to your website is much more profitable than driving thousands who aren’t interested. Initial Analysis These six questions will help you understand how your current marketing efforts [...]
May you live in interesting times. Is that ancient expression a curse or a blessing? I think it depends on how you define “interesting” and more importantly how you adapt to it. If you define interesting to mean unpredictable, challenging and threatening then clearly we are living in interesting times. Business these days is more [...]
I believe if you asked any webmaster or online marketer what their most important aspect of running a site would be, you would get an answer that’s some way related to traffic. Mainly because traffic is your site’s lifeblood, actually without traffic you really don’t have a site at all. Traffic is king. Traffic brings [...]
Take this one question quiz: What should be the first step in developing a website? 1. Creating a design to use as a basis, 2. Deciding how the content needs to be integrated and managed, 3. Gathering content from corporate collateral, 4. Developing a strategic plan for your specific needs, or 5. Choose the most [...]
One of the great things about the work I do is that I have a bird’s eye view of what’s working and what’s not when it comes to social media. Every so often I like to give sort of a “state of the union” on Facebook and Twitter best practices, because as I am sure [...]
It’s never been harder to keep up with the latest web trends – with the expansion onto mobile platforms, the growth of social media and the need for start ups to be aware of new SEO techniques. As a result, we’ve assembled a team of web experts to help you and your business keep on [...]
