Archive
I receive a lot of SEO questions from business owners who want to spruce up their aging websites, but are dead afraid of losing their existing search engine traffic. And for good reason. Going live with a redesigned website without considering the SEO implications is like being ensnared in a nasty trap that you cannot [...]
Developing targeted traffic from the main search engines is both the art along with the science of SEO. The reality is, SEO for small business is actually a popular topic these days that’s on the radar of a increasing variety of small businesses. Nevertheless, knowing first how the major search engines function is the base [...]
At first Happy New Year 2011 Twelve Homepage Keywords? Twelve is far too many, and will hinder your campaign instead of helping it! Ideally your strategy should be as streamlined as possible, targeting your most-powerful products and services to attract a new user base. So how many should you have? Ideally between 4-6. Eleven validation [...]
I was recently contacted by another SEO practitioner who was chagrined by all the folks who question the cost of search engine optimization vs. building a website. Her comment: “Some clients say “If it costs $6,000 to build a website, why do I have to pay more than that for SEO?” Perhaps this example will [...]
Punch Above your Weight Online – Localised search results have recently experienced a major overhaul within the Google SERPs (Search Engine Results Pages) which has resulted in a fantastic opportunity for small and medium-sized businesses. Local search results were previously relegated to a small map, which would appear within the first page of results, but [...]
This is a summary of the presentation given by Ian McAnerin, CEO of McAnerin International Inc. at SMX Melbourne earlier this month about how to design a bullet proof link building campaign. Link History Twelve years ago, pre-Gooogle, search engines just analyzed content in order to rank sites, says Ian. Linking wasn’t part of the [...]
I was speaking with a client the other day who commented on my home page, which talks about my tried-and-true SEO process. “Has your process changed much over time?” the client asked. I stopped to think for a moment, and realized that while there have been plenty of changes to my SEO process at any [...]
Visualize your site achieving top search engine results. Now imagine the wonder you would feel if your well-ranked website’s copy jumped off the screen, lodging itself in the mind of each site visitor and unconsciously causing every one of them to take the action YOU want them to take. Think it’s rocket science? Think again. [...]
Last week I was speaking with a potential client in need of SEO consulting who told me that they had been working on their product part e-commerce website over the past few months by adding “SEO articles” to it on a regular basis. “SEO articles?” I thought. “Why would an e-commerce site that sells product [...]
Let’s face it: SEO is complicated. It involves hundreds of variables and is a continual process of adjustments and building authority over time. It requires experience, deliberate decision-making and a fine mixture of art, science, and research. In addition, proper SEO is not cheap and, perhaps the worse part, it’s hard to know if an [...]
