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You simply must get the SEO part right. Mainly because proper SEO (Search Engine Optimization) will boost your chances of obtaining those all important top rankings in the search engines. Besides, a well optimized site or page, will go a long way in weathering any abrupt changes on the web. Google Instant is a perfect [...]
You may be at a point where your site has lots of usable and compelling content. Unfortunately this isn’t always enough to gain new readers and revenue. It could be time to build a link strategy to boost your brand authority and site ranking. The way to begin is by making partnerships, starting conversations and [...]
Looking for a no-nonsense, take no prisoners free of cost website promotion plan? This article provides ten important steps you must follow and act on in order to ensure a safe and successful website promotion plan. 1. Define Your Objectives and Your Audience Get out a piece of paper and spend ten minutes or more [...]
More than once in the six years that I have been providing SEO services for websites, I have had the opportuníty to discuss with individual business owners their search engine optimization needs. Now and again, I run across an individual business owner who is quick to say that SEO is absolutely worthless. When confronted with [...]
Webinars have become a low-cost way for people and companies to promote their products and services. I have certainly used them and attended many webinars on a variety of topics. However, I have noticed that many webinar organizers, hosts and panelists, create a variety of mistakes that reduce the effectiveness of their program. 1. Requiring [...]
Many years ago I had a professor whose favorite saying was, “It’s the simple things that elude people.” It’s not a new idea of course, but it is an important one, often associated with 14th century English logician William of Ockham. Occam’s razor as it is commonly referred to states that “entities must not be [...]
I know the concept of video email is quite new. Imagine receiving a birthday video email, information on a property you were seeking, or advanced notice of a new car model with a video of it in the email. Certainly providing links to videos on emails is becoming common, and many marketers do that. So [...]
These ten steps will help you to make more sales online. Use some or all of them, depending on the type of Web business you operate. 1. Increase your page rank in Google (SEO) Search Engine Optimization To do this, it is important to know how to write clear, concise articles and page content that [...]
One of the great things about the work I do is that I have a bird’s eye view of what’s working and what’s not when it comes to social media. Every so often I like to give sort of a “state of the union” on Facebook and Twitter best practices, because as I am sure [...]
A typical Ecommerce website contains a few hundred pages. An Ecommerce giant like Amazon contains thousands of products and millions of web pages. Optimizing a website like Amazon is not tough; it just requires a strong SEO strategy. Optimizing an Ecommerce site is slightly different from optimizing a static website. You need to plan and [...]
