Archive
Incomplete profile I cannot understand why many people leave their profiles incomplete. If you want to jump start a good business, you want your future clients to know you. It will not take you years to complete filling up your profile, so if you are serious with your business, completing your profile is one of [...]
At first Happy New Year 2011 Twelve Homepage Keywords? Twelve is far too many, and will hinder your campaign instead of helping it! Ideally your strategy should be as streamlined as possible, targeting your most-powerful products and services to attract a new user base. So how many should you have? Ideally between 4-6. Eleven validation [...]
What is credibility? According to thedictionary it means; “The quality, capability, or power to elicit belief.” In short, it means my ability to convey to my followers that I am a truthful and honest guy. You can trust and believe what I say. How do I get you, my readers to believe this about me? [...]
One of the great things about the work I do is that I have a bird’s eye view of what’s working and what’s not when it comes to social media. Every so often I like to give sort of a “state of the union” on Facebook and Twitter best practices, because as I am sure [...]
The focus is on social media monitoring in this final articlein the series on Selecting a Media Monitoring Service. In earlier articles, Determining Your Media Monitoring Needs, Print News Monitoring vs. Online News Monitoring, and Broadcast Monitoring for TV and Radio News, I describe the various approaches to news monitoring. Definition: Social Media Monitoring The [...]
There have been a lot of stories in the media lately about cyber-stalking and privacy issues on the Internet. It seems to be a knee jerk reaction to the tsunami of social networking that has occurred in the past few years. Or is it? Are the media over-reacting? Or have we forgotten what privacy is [...]
Hey, marketer! Trying to figure out your social media strategy before the boss asks again? I gotta few tips for you. Many social media challenges can benefit from hard won lessons we’ve learned through email marketing. 1. It’s not free. There are plenty of free social media tools out there. You can certainly set [...]
Social media marketing is an essential tool for any business. Sites such as Twitter, Facebook and LinkedIn are among the most popular sites regularly visited on the internet and can generate large numbers of visitors and new sales leads. Many businesses are already utilizing social media marketing as part of their ongoing business strategy, but [...]
Creating a “buzz” around products, services, businesses or an event is a requirement from all clients. There is no social media marketing wand that someone will wave and a target audience will automatically start coming to your site. And what works for one brand may not work for another. The process of creating buzz doesn’t [...]
Almost every social networking site offers a feature called a “profile” that allows members to include their picture, a biography, live links to their websites and other detailed information. Most of us have multiple online profiles that are empty or only partially completed. It is this profile that helps other users decide if they want [...]
