Archive
There have been a lot of stories in the media lately about cyber-stalking and privacy issues on the Internet. It seems to be a knee jerk reaction to the tsunami of social networking that has occurred in the past few years. Or is it? Are the media over-reacting? Or have we forgotten what privacy is [...]
Hey, marketer! Trying to figure out your social media strategy before the boss asks again? I gotta few tips for you. Many social media challenges can benefit from hard won lessons we’ve learned through email marketing. 1. It’s not free. There are plenty of free social media tools out there. You can certainly set [...]
Social media marketing is an essential tool for any business. Sites such as Twitter, Facebook and LinkedIn are among the most popular sites regularly visited on the internet and can generate large numbers of visitors and new sales leads. Many businesses are already utilizing social media marketing as part of their ongoing business strategy, but [...]
Creating a “buzz” around products, services, businesses or an event is a requirement from all clients. There is no social media marketing wand that someone will wave and a target audience will automatically start coming to your site. And what works for one brand may not work for another. The process of creating buzz doesn’t [...]
Almost every social networking site offers a feature called a “profile” that allows members to include their picture, a biography, live links to their websites and other detailed information. Most of us have multiple online profiles that are empty or only partially completed. It is this profile that helps other users decide if they want [...]
Blogging, tweeting, friending. Odd sounding verbs, these. Not sure you’ll find them in the “verb” category in the dictionary ~ at least not yet. Give them time. “Ain’t” made it in, and that verb didn’t have nearly the grassroots support of these three. Indeed, this triad of “new verbs” are both the result and the [...]
Social Marketing vs Generic SEO – What’s The Difference? There are many different methods of marketing your business website, on-line shop or e-commerce website, but for many business owners there seems to be a bit of confusion between what is considered generic back link building and what is a true social marketing campaign, and more [...]
