Archive
Does the concept of starting a social media marketing campaign scare you? Don’t let it. While social media sites are quickly growing, they’re also becoming easier to use and are welcoming not only social butterflies but businesses as well. Social media marketing is slowly but surely finding its way into the standard marketing campaign – [...]
Social media websites have spread like wildfire over the past couple of years. Today, people spend more time on Facebook, Twitter or other social network sites than on any other type of website. Aside from connecting people, social networks also provide advertising opportunities. Take Facebook, for example. What do you do when you come across [...]
It’s that time of the year when analysts, pundits, and vendors announce their bold predictions for the upcoming year. 2010 was a banner year for Web CMS, as companies realized the benefit of integrating Web CMS into critical business processes like marketing, sales, and customer support. Corporate websites took a giant leap forward, evolving from [...]
We hear many business owners ask the question, “Is there any real value in Social Media for my Business?” Whether you like it or not, today and in the future social media is, and will be, an important component for all businesses. Whether you are a bricks and mortar business or an online Internet-based business, [...]
As consumers continue to flock to social media websites, marketers recognize the importance of attracting and retaining those users. One of the challenges facing companies today is how to enhance their LinkedIn company profiles. LinkedIn has grown from a startup company to over 33 million members in the United States and over 80 million registered [...]
I believe if you asked any webmaster or online marketer what their most important aspect of running a site would be, you would get an answer that’s some way related to traffic. Mainly because traffic is your site’s lifeblood, actually without traffic you really don’t have a site at all. Traffic is king. Traffic brings [...]
You may be at a point where your site has lots of usable and compelling content. Unfortunately this isn’t always enough to gain new readers and revenue. It could be time to build a link strategy to boost your brand authority and site ranking. The way to begin is by making partnerships, starting conversations and [...]
Social media marketing has earned its place as one of the fastest-growing, most competitive marketing fields in the history of advertising. People are gathering online in record numbers, finding and socializing in groups that cater to their interests; often, these interests neatly intersect with marketing and branding opportunities. The best social media tools combine simplicity [...]
Hey, marketer! Trying to figure out your social media strategy before the boss asks again? I gotta few tips for you. Many social media challenges can benefit from hard won lessons we’ve learned through email marketing. 1. It’s not free. There are plenty of free social media tools out there. You can certainly set [...]
“Build it and they will come” the saying goes. Not. You can build a blog or video site and you can still be lacking connections. Connection is the nuclear core of social media. But you must make an effort in order for that to happen. Whether you have a social media home busíness, traditional brick [...]
